Top 5 Beauty Retail Apps on iOS in Italy: Q1 2025 Performance

In the first quarter of 2025, the beauty retail app landscape in Italy on the iOS platform showcased notable trends in downloads and active user engagement. Here's a closer look at the performance of the top five apps in this category.

SEPHORA - Maquillage, Parfum saw its weekly downloads begin at approximately 17.5K, gradually declining to around 7.3K by late February, before rebounding to 14.4K in late March. Concurrently, weekly active users started at over 305K, dipped to 219K by February, and then increased to 262K by the end of the quarter.

Notino: profumi e cosmetici experienced a surge in weekly downloads, peaking at 16.8K in late February before settling to just under 10K by the end of March. Active users showed a steady upward trend, starting at 138K and reaching 173K by March 24.

Mein dm maintained consistent weekly downloads, with a high of 7.6K in early March, while active users fluctuated, ultimately increasing from 83.5K to 93K by the quarter's end.

The app Douglas - Parfüm & Kosmetik started with 4.9K downloads, experiencing a slight dip and then ending the quarter with 3.9K. Active users showed some volatility, starting at 87K and dropping to 68K in mid-March, before rising again to 84K.

Lastly, Lush Fresh Handmade Cosmetics had a challenging quarter with downloads starting at 1.5K and dropping to just over 200 by March. Active user numbers also decreased from 1.2K to 470 by the end of the quarter.

This data, sourced from Sensor Tower, highlights the dynamic nature of app engagement and download trends in the beauty retail sector on iOS in Italy. For more detailed insights, visit Sensor Tower.